A journey,a passion.
The House of Reliance is the fruit of a journey, that of an inspired and passionate French entrepreneur, Carole Geraci. A story of innovation, inspiration and production, born in France, in the Perche region, where nature becomes a source of creation.
01 —The founder
Carole Geraci,chemist and creator.
A chemist by training, Carole founded Biocreation Cosmetic in 2008, in France, in the Perche region. Originally a family business where innovation, inspiration and production come together to create alcohol-free fragrances and cosmetics, 100% French.
Over the years, an idea took shape: to create her own world. Carole wanted to offer her customers the chance to reconnect with themselves.
"Reliance was born! It was in 2024."
From 2008 to 2024 — the journey
Founded by Carole Geraci in France, in the Perche region. Innovation, inspiration & creation of alcohol-free fragrances and cosmetics.
Anchoring in the French cradle of cosmetics is strengthened with a first production line.
An intuition is emerging: to create experiences capable of rekindling the wonder of everyday life.
Carole brings Reliance to life — a home dedicated to those who wish to cultivate a connection with what moves them.
02 —Our roots
The Perche, in France: our first source of inspiration.
The Perche, in France… the location is no coincidence: beyond being home to the Cosmetic Valley, the beating heart of French cosmetics, the Perche offers a direct connection to nature.
With its green, rolling landscape, the Perche offers an environment that is soothing to live in, inspiring to create in.
03 — Our Mission
The experience of revealing what moves you
We believe that awareness of our sensations has the power to transform how we experience a moment, a place, a memory, or an encounter.
Through each of our creations, we seek to reveal the beauty in things not always noticed: a texture, an emotion, a light, a scent, a presence.
Our mission is to create experiences that can rekindle everyday wonder and reveal what moves us.
"The creation process, for Reliance and its designer, is a meditative and inspired moment."
04 —The creation
Inspiration, expertise, action.
Bringing a scent or texture to life requires the art of formulation and the chemist's expertise. At Reliance, formulation progresses at the pace of creativity.
Creativity is the precise gesture of a chemist, part artist, who knows how to listen to their environment.
Connection to nature as primary inspiration.
The art of formulation and the know-how of the chemist, a bit of an artist.
The gesture reveals a play of textures and olfactory notes.
05 —100% Made in France
The Essence of Reliance.
Fragrances, oils, creams, scrubs, serums or candles... Our entire range is designed in our laboratory and made at our production site in France, in the Perche region, 1 h 30 from Paris. This way, we control the entire value chain.
At the heart of our creations are ingredients that are overwhelmingly of natural origin, and always of high quality.
All our products are unisex and universal, right down to the choice of bottles, with their plant-inspired tint and understated elegance.
Laboratory & production in France, in the Perche region.
Respectful formulas, naturally sourced ingredients.
Our flagship innovation for alcohol-free fragrances.
A durable mineral material with a plant-based hue.
